Key Market Trends and Dynamics
The dairy market is influenced by several factors, including population growth, urbanization, and changing consumer behaviours. Today’s health-conscious consumers are driving demand for functional dairy products, low-fat options, and plant-based alternatives. In response, the industry innovates with fortified, protein-rich offerings while reducing its environmental impact and enhancing animal welfare.Sustainability has become a central focus for both consumers and companies. Dairy businesses are increasingly adopting environmentally friendly practices, such as reducing greenhouse gas emissions and water usage. The integration of digital supply chains and e-commerce is also transforming the industry, increasing efficiency and engagement.