Demand Management is a critical link in the entire supply chain management process essentially required to manage and forecast the demand of products to ensure a high level of customer satisfaction and effective asset utilization. It involves forecasting and unconstrained market demand for various products based on historical and dynamic real-time data of various causal factors. This forms a vital input to Supply Planning to effectively arrive at a feasible product distribution plan. Efficient Demand Management will save the business from supply imbalances such as stock dry-out, inventory overflow, and uneconomical buy/sell scenarios.